About two months ago I walked past window stickers and and promotional stand ups of the new Dan Brown book to get into my local Books a Million. I was going in for a specific purpose. I asked the clerk, if there were going to be any special pre-order for the new Wheel of Time Book, A Gathering Storm. She didn't know off of the top of her head and then looked it up for me, with a "well there is no in stor promotion. Let me ask the Manege" So she did and he gave a similar answer but with a kind of twinge to his lip when he said, "Yeah its written by someone else because Robert Jordan Died."
Now I say all of this to ask a simple question, why do books by authors like Dan Brown get this special treatment, while The Wheel of Time, who has been a best seller multiple times, is set off and regarded as mere fantasy.
You may say, because the other books appeal to the general public, but I want you to ask your self a question: Why? If the books stores and publishers push a book on windows and stand ups then they are wanting it to be successful. I am saying that these Genres are not as popular because they are not wanted to be popular. In my mind there is no reason for an author who has consistently been on best seller lists, and consistently sales great, and has a huge community of readers should not have release events just like Dan Brown, and more interestingly JK Rowlings.
Now this is all opinion, and I would like to point out that there are release parties and bookstore support for this book around the country, but my problem comes with it not being supported here. I am very upset about this lack of support here in my local community.