Wednesday, October 31, 2012
Star Wars and the Disney Empire!
Initially the news really bothered me it was one of those things where I needed to back off a bit and consume the news. I thought about them sterilizing the franchise, killing it with Disney marketing etc. . . But then I thought about it and and realized it really wasn't any different than what Lucas had done to the property himself. He has already sterilized the movies that I grew up with. changing them, and never being happy with them. Disney could actually be one of the best things to happen to the franchise in some time!
There are a few things to look at though, that are going to be very important to the fan community. Disney believes in being very proprietary with things that they own. I mean they own it that is their right. There have been a lot of law suits over copyright issues with Disney properties. Shutting down fan projects etc. . . Lucas has been very fan friendly, allowing fan films, using 501st people for events etc. He understood the value of fans. I'm not sure Disney is going to do that! I think it will be a lot harder to do a lot of the things Lucas has allowed to happen under the eye of Disney and it's lawyers.
Another thing that is bothersome to me is that Disney now owns a huge chunk of my childhood. Marvel, and now Star Wars. It is a surreal experience to go into a Disney store and see Marvel merchandise. To be fair that is all this is to Disney, something else to merchandise. These characters mean a lot to so many fans. Iron man and Thor are symbols just like Yoda and Luke Skywalker are symbols to so many people and to see them as a property is hard to fathom. To see these characters relegated to Disney stores is also hard.
Of course, I say that and understand that Lucas has been doing this for as long as the Star Wars franchise has been around, but for some reason it feel worse to me when it is Disney doing it it. I mean, are we going to see Leia lined up with the other Disney Princesses? I truly hope not.
Out of this deal does come a new movie. It has always been said that the best stuff that has come out from star wars is the stuff with the least amount of involvement from Lucas himself, so I suspect 2015 will bring a great movie. The 7th installment and probably the beginning of a new trilogy. The thing to watch is if Disney will make this an event, where they run Star Wars into the ground by constantly inundating us with movies! the other thing to watch is how they treat Extended Universe stuff. Will the extended universe stuff be thrown out, or will it be immortalized on the big screen. Time will tell!
So keep an eye on the news and gear up for a couple fun years of watching this all unfold. Watching where Disney will take the property.